Urgensi Pengemasan Sayuran dalam Meningkatkan Nilai Jual di Kelompok Petani Sayur Sejahtera Penerima Manfaat PKH Karangrejo
https://doi.org/10.37295/jpdw.v5i3.582
Keywords:
Pengemasan Sayuran, Daya Jual Sayuran, Nilai Tambah Produk, Strategi Pemasaran, Komunitas PertanianAbstract
Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan daya jual sayuran melalui inovasi dalam pengemasan di kelompok Petani Sayur Sejahtera penerima manfaat Program Keluarga Harapan (PKH) Kelurahan Karangrejo. Dengan meningkatnya kesadaran masyarakat akan pentingnya produk organik, pengemasan yang baik menjadi kunci untuk menarik perhatian konsumen dan mengurangi kerugian pascapanen yang dapat mencapai 12,5% di tingkat petani. Pelatihan yang diberikan mencakup teknik pengemasan yang inovatif, seperti penggunaan kemasan aktif dan cerdas, serta pemanfaatan limbah sebagai bahan kemasan. Hasil yang diharapkan dari kegiatan ini adalah peningkatan nilai jual sayuran dan pendapatan kelompok penerima manfaat, serta penerapan praktik pertanian yang lebih berkelanjutan. Dengan menerapkan prinsip-prinsip kemasan berkelanjutan, kelompok penerima manfaat diharapkan dapat meningkatkan daya saing produk mereka di pasar. Kegiatan ini juga mendorong kolaborasi dengan pihak-pihak terkait untuk memperluas jaringan distribusi dan meningkatkan akses pasar, sehingga memberikan dampak positif bagi ekonomi lokal.
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