Komunikasi Pemberdayaan Masyarakat melalui Edukasi Digital Marketing dan Strategi Afiliasi di Desa Margacatur
https://doi.org/10.37295/jpdw.v6i1.601
Keywords:
Digital Marketing, E-commerce, afiliasiAbstract
Digital marketing merupakan metode pemasaran yang memanfaatkan teknologi digital untuk mempromosikan produk dan jasa secara interaktif, terukur, dan terfokus. Teknik-teknik seperti SEO, media sosial, dan afiliasi marketing berperan penting dalam memungkinkan perusahaan menjangkau konsumen di tingkat global dan meningkatkan penjualan. Program afiliasi, sebagai salah satu strategi pemasaran, terbukti efektif dalam meningkatkan penjualan dan visibilitas bisnis dengan menjangkau audiens yang lebih luas tanpa memerlukan modal dan kepemilikan stok barang. Konsep "berjualan tanpa memiliki barang" melalui live streaming dan penyematan produk menjadi paradigma baru yang revolusioner bagi masyarakat desa. Program pengabdian masyarakat ini dilaksanakan di Balai Desa Margacatur pada tanggal 15 Februari 2024 dalam rangka kegiatan KKN UIN Raden Intan Lampung dengan kolaborasi dari Universitas Lampung. Kegiatan ini melibatkan 30 peserta yang terdiri dari 70% ibu-ibu rumah tangga dan 30% pemuda desa. Program memberikan edukasi komprehensif tentang digital marketing dan strategi afiliasi menggunakan platform Mentimeter untuk evaluasi interaktif. Hasil evaluasi menunjukkan peningkatan pemahaman peserta tentang konsep digital marketing sebesar 47% dan pemahaman affiliate marketing sebesar 50%. Meskipun implementasi praktis masih memerlukan pendampingan lanjutan, program berhasil mengubah mindset peserta tentang peluang ekonomi digital tanpa modal besar.
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