Penguatan Bisnis Petani Bunga Sedap Malam Berbasis Green Marketing di Kabupaten Serang

https://doi.org/10.37295/jpdw.v4i4.505

Authors

  • Bambang Arianto Sekolah Tinggi Ilmu Ekonomi Dwimulya
  • Rani Sekolah Tinggi Ilmu Ekonomi Dwimulya
  • Agus Gunawan Sekolah Tinggi Ilmu Ekonomi Dwimulya
  • Suningrat Sekolah Tinggi Ilmu Ekonomi Dwimulya
  • Azimi Faqqihuddin Arsyad Sekolah Tinggi Ilmu Ekonomi Dwimulya

Abstract

Pemanfaatan green marketing dapat menjadi bentuk penguatan bisnis keberlanjutan dalam konteks bisnis. Kendati demikian pemanfaatan green marketing masih terkendala minimnya pengetahuan para pegiat bisnis terutama pegiat Usaha Mikro Kecil dan Menengah. Dampaknya petani Bunga Sedap Malam masih kesulitan menerapkan konsep green marketing dalam tata kelola bisnis berkelanjutan yang menekankan pada kampanye sadar lingkungan. Dalam pengabdian masyarakat di Desa Kadubeureum Kabupaten Serang yang dilaksanakan pada tanggal 10 Juni 2023, telah diberikan pelatihan dan pendampingan tentang penguatan bisnis bagi petani Bunga Sedap Malam berbasis green marketing. Dalam pendampingan ini telah diberikan berbagai pengetahuan tentang penguatan bisnis dengan penekanan pada aspek green marketing seperti teknik penciptaan kemasan produk daur ulang, dan pengurangan limbah. Keberhasilan dari kegiatan ini tampak dari meningkatnya pengetahuan dan pemahaman petani Bunga Sedap Malam tentang perancangan green marketing bagi penguatan bisnis. Dari hasil kegiatan ini diketahui pemahaman akan pemanfaatan green marketing bisa memperkuat aspek bisnis petani Bunga Sedap Malam di Desa Kadubeureum Kabupaten Serang.

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Published

2024-05-24

How to Cite

Arianto, B., Rani, Gunawan, A., Suningrat, & Arsyad, A. F. (2024). Penguatan Bisnis Petani Bunga Sedap Malam Berbasis Green Marketing di Kabupaten Serang. Jurnal Pengabdian Dharma Wacana, 4(4), 330–341. https://doi.org/10.37295/jpdw.v4i4.505

Issue

Vol. 4 No. 4 (2024): Jurnal Pengabdian Dharma Wacana

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Copyright (c) 2024 Bambang Arianto, Rani, Agus Gunawan, Suningrat, Azimi Faqqihuddin Arsyad

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