Pengembangan Framework Transformasi Digital UMKM melalui Integrasi Literasi Digital, Kapabilitas Manajerial, dan Teknologi Tepat Guna
https://doi.org/10.37295/jpdw.v7i1.665
Keywords
transformasi digital UMKM literasi digital kapabilitas manajerial teknologi tepat gunaAbstract
Kegiatan pengabdian ini bertujuan mengembangkan framework transformasi digital Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pendekatan terintegrasi yang menggabungkan penguatan literasi digital, kapabilitas manajerial, dan implementasi teknologi tepat guna pada pelaku usaha olahan pangan di Kecamatan Ilir Timur II, Kota Palembang. Permasalahan utama yang dihadapi mitra meliputi rendahnya literasi digital, keterbatasan sistem pencatatan keuangan, belum optimalnya pemanfaatan media digital untuk pemasaran, serta rendahnya standardisasi proses produksi. Kegiatan dilaksanakan menggunakan pendekatan participatory empowerment dengan melibatkan 20 pelaku UMKM secara aktif dalam enam tahapan terstruktur, yaitu identifikasi kebutuhan melalui FGD dan observasi lapangan, pelatihan literasi digital, penguatan kapasitas manajerial, implementasi teknologi tepat guna berupa timbangan digital dan vacuum sealer, pendampingan usaha, serta evaluasi dan penyusunan framework. Hasil kegiatan menunjukkan peningkatan signifikan dalam kapasitas usaha peserta: UMKM yang memiliki katalog digital meningkat dari 2 menjadi 17 unit, UMKM yang melakukan pencatatan keuangan rutin meningkat dari 4 menjadi 15 unit, dan UMKM yang aktif memanfaatkan media sosial bisnis meningkat dari 5 menjadi 16 unit. Berdasarkan evaluasi lapangan, dihasilkan framework transformasi digital UMKM sebagai enabling factor, kapabilitas manajerial sebagai organizational capability, teknologi tepat guna sebagai operational enabler, dan sustainability mechanism. Framework ini dapat direplikasi sebagai model pemberdayaan pada kelompok UMKM serupa di wilayah lain
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