Sustainable Value Creation Strategy Based on the Narrative of Gunung Padang

https://doi.org/10.37295/jpdw.v6i3.632

Authors

  • Hardy R Hermawan Perbanas Institute & SigmaPhi Indonesia
  • Jan Prince Permata Perbanas Institute
  • Desmar Panji Suryananto Perbanas Institute
  • Nur Anisah Binti Mokhtar MARA University of Technology (UiTM)
  • Rahmawati Mohd Yusoff MARA University of Technology (UiTM)
  • Fangky A Sorongan Perbanas Institute
  • Deden Prayitno Perbanas Institute
  • Patria Laksamana Perbanas Institute

Keywords:

Gunung Padang, sustainable value, creative economy, visual communication, community-based tourism

Abstract

A community service activity focused on the socialization of a Sustainable Value Creation Strategy based on the narrative of Gunung Padang was held on September 18, 2025. The initiative aimed to integrate cultural heritage preservation, community welfare enhancement, and creative economy development rooted in local storytelling. Participants included doctoral and undergraduate students, international students from Malaysia and Vietnam, and 30 local residents involved in cultural arts, ultra-micro and micro enterprises, and tourism awareness groups. Key methods included field visits to Gunung Padang, interactive discussions, and visual media presentations. The visual content featured imaginative superhero characters like Wanara and Nyi Anteh, creative posters, and short fictional videos inspired by local narratives—designed to engage youth and international audiences. Discussions explored the history and management of Gunung Padang, challenges in government support, community-led digital initiatives, and the development of narrative-based visual communication. The results revealed strong enthusiasm among residents for sustainable value creation through creative innovation and technology. This activity highlights the importance of collaboration between academic communities and local stakeholders in promoting inclusive and sustainable cultural heritage management.

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Published

2025-12-20

How to Cite

Hermawan, H. R., Permata, J. P., Suryananto, D. P., Mokhtar, N. A. B., Yusoff, R. M., Sorongan, F. A., … Laksamana, P. (2025). Sustainable Value Creation Strategy Based on the Narrative of Gunung Padang. Jurnal Pengabdian Dharma Wacana, 6(3), 269–280. https://doi.org/10.37295/jpdw.v6i3.632

Issue

Vol. 6 No. 3 (2025): Jurnal Pengabdian Dharma Wacana

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Articles

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Copyright (c) 2025 Hardy R Hermawan, Jan Prince Permata, Desmar Panji Suryananto, Nur Anisah Binti Mokhtar, Rahmawati Mohd Yusoff, Fangky A Sorongan, Deden Prayitno, Patria Laksamana

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